Saturday, March 8, 2008

The Secret Behind Traffic Generation

The Secret Behind Traffic Generation by Gordon Sheppard


I have gone through a lot of courses on online business and traffic generation models, and still found myself failing miserably at it repeatedly! I simply couldn't see myself making those "golden figures" that all the internet business "gurus" seemed to be boasting about! So what did they know extra that I didn't?

I wished that these "gurus" would really tell me the "real" secrets to their success. It seemed to me that this was just never going to happen. Although there were some useful tips and techniques published on occassion, I was convinced that the "big guys" were keeping the best methods to themselves. They would never reveal the big website trafic generation secret.

There are some very common drawbacks with most of the traffic generation tips offered by the most successful money-making tycoons on the internet!

Let's take the example of targeted traffic acquired through pay-per-click programs. In this kind of program, it is true that you get quality web traffic your way, but the disadvantage is that you are paying a very high price for that traffic - at times as much as $5 per click! In addition, there is absolutely no guarantee that this method would give you a certain minimum percentage of "conversion." I mean, what if your competitors started clicking on those "pay-per-click" ads?

SEO is often advised, but beware, the actual effort you need to put into search engine optimisation can be very high. You need to be able to research and analyze your keywords and make those keywords work for you on every page of your site. The effort required can be quite tough for most individuals.

An alternative to search engine optimisation is article writing and submission. Again, although you can do this yourself for free, the effort and creative ability required makes it hard. There is a danger that to get your articles written, you will end up spending money on a ghost writer - if you have the budget!

So is there a better way to capture the traffic you need? There certainly is!

This is the best traffic generation method; especially if you are new in this field. Tap on the customer lists of all those "successful" internet entrepreneurs! Rather than starting on your own "list building" from scratch, form joint venture partnerships with other website owners who already have considerable sized lists! Offer them a good percentage of the profits and most of them will agree to your deal.

Initially, it can be a bit difficult to convince them, but use a "scatter gun" approach. Contact as many people as you can; it costs nothing to do that, and they in turn don't have to spend a penny to send an email to their list, promoting your products.

Cultivating joint venture partners was the one method that was never really offered by the "gurus" very often when they were selling their home study courses. However, I have found it to be the best free method for generating traffic to your site. It was the one big secret I needed to know and use. Now you can do the same too!


About the Author

To get more traffic generation secrets, make sure you check Gordon Sheppard's superb free report on mastering social bookmarking, and driving free traffic to your site.

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